John F. Kennedy Presidential Library and Museum: JFK Moonshot

JFK Presidential Library and Museum, an American museum, developed an interactive experience that reversed declining attendance and spread awareness to younger audiences.

Campaign details

Brand: John F. Kennedy Presidential Library and Museum Brand owner: National Archives and Records Administration Entrant company: Digitas Boston Idea creation: Digitas, Boston Market: Global Sector: Museums, attractions, libraries Media channels: Events & experiential, Livestreaming, Mobile & apps, Newspapers, Online display, Outdoor, out-of-home, Virtual & augmented reality Up to 500k