Kraft Singles: Grilled cheese o'clock

A campaign by Kraft, a food manufacturer, in the USA, increased sales and brand sentiment by showcasing its product as a respite from the pandemic.

Campaign details

Brand: Kraft Singles Brand owner: Kraft Heinz Company Entrant company: Leo Burnett, Chicago Idea creation: Leo Burnett Chicago, Chicago / Starcom, Chicago Media: Starcom, Chicago Market: North America Sector: Dairy products, fats, oils Media channels: Cinema, Online display, Online video, Print - general, unspecified, Social media, Television, Video on demand 10 - 20 million