Campaign details
Brand: MINIBrand owner: BMWEntrant company: The Brooklyn Brothers, LondonIdea creation: The Brooklyn Brothers, London / The Thread Team, LondonMarket: United KingdomSector: Eco, hybrid, electric carsMedia channels: Email marketing, Social media, Websites & micrositesBudget: No budget
Executive summary
Buying an electric car is complicated enough for newcomers, let alone when you can't even get behind the wheel to try it out.
And according to recent McKinsey research, 70% of customers still value the physical experience of the showroom, with car buyers ranking dealership visits...