MINI: You don't need a showroom to sell a car

Mini, a car manufacturer, launched a campaign in the UK to increase sales of the Mini Electric during the COVID-19 pandemic.

Campaign details

Brand: MINI Brand owner: BMW Entrant company: The Brooklyn Brothers, London Idea creation: The Brooklyn Brothers, London / The Thread Team, London Market: United Kingdom Sector: Eco, hybrid, electric cars Media channels: Email marketing, Social media, Websites & microsites No budget