OCO Opticians: Urban eye test

OCO, the opticians, turned its fortunes around with an interactive outdoor campaign in England.

Campaign details

Brand: OCO Opticians Brand owner: OCO Opticians Entrant company: McCann Health, London Market: United Kingdom Sector: Pharmacies & drugstores Media channels: Mobile & apps, Outdoor, out-of-home, Public relations, Social media Budget: Up to 500K