Tassal: Switch it for salmon

Tassal, an Australian Salmon brand, increased sales by creating a campaign that inspired consumers to choose salmon over competing products.

Campaign details

Brand: Tassal Brand owner: Tassal Entrant company: Havas Media, Sydney Idea creation: Havas Media, Sydney / Host/Havas, Sydney / Visible Studios Pty Ltd, Cremorne / Red Havas , Sydney Media: Havas Media Australia, Sydney PR: Red Havas , Sydney Market: Australia Meat, poultry, fish Content marketing, Online video, Outdoor, out-of-home, Packaging & design, Point of purchase, in-store, Radio & audio, Social media, Sponsorship - media, Television, Word of mouth, influencers 1 - 3 million