Campaign details
Brand: ToyotaBrand owner: Toyota Motor CorporationEntrant company: The&Partnership, LondonMarket: EuropeSector: Eco, hybrid, electric carsMedia channels: Email marketing, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Search marketing, Social media, Television, Video on demandBudget: 10 - 20 million
Executive summary
For the most important launch in Toyota's history, we 'flipped' everything. Not because we wanted to, but because we had to.
The Yaris was Toyota's best-selling model in Europe. So when releasing its next generation – the first in seven years – getting it...