Ulta Beauty: The possibilities are beautiful

Ulta Beauty, a beauty store chain, launched a campaign in the USA to elevate its brand beyond its products and emphasise how beauty helps everyone achieve their full potential.

Campaign details

Brand: Ulta Beauty Brand owner: Ulta Beauty Entrant company: McCann New York Media: MullenLowe Mediahub, Boston PR: Ketchum, New York Market: United States Sector: Pharmacies & drugstores Media channels: Online video, Social media, Television Budget: Over 20 million