Campaign details
Brand: Al Tayer MotorsBrand owner: Al Tayer MotorsAgency: FP7 McCann DubaiCountry: United Arab EmiratesIndustries: Automotive industry (general)Media channels: Email marketing, Events & experiential, Websites & micrositesBudget: Up to 500k
Executive summary
When it comes to cars, people want the best deal. And online platforms have empowered shoppers to find that deal before setting foot in a car dealership. This means that people are hugely brand-agnostic when it comes to who they buy their car from. And that means a brand like Al Tayer Motors will...