Campaign details
Brand: Cadbury 5 StarBrand owner: Mondelez India Pvt. Ltd.Lead agencies: Wavemaker India, Ogilvy IndiaContributing agencies: Google India, ArrowAIMarket: IndiaSector: ConfectioneryMedia channels: Voice, chatbotsBudget: Up to 500k
Cadbury 5 Star: Ok Google, eat a 5 Star
Chocolate brand Cadbury used voice command technology to engage with its Gen Z target in India and encourage them to relax with a 5Star.
