Castrol: Protect the protector

Auto lubricant oil brand Castrol combined AI and GPS to increase sales and reconnect with consumers in China post-pandemic.

Campaign details

Brand: Castrol Brand owner: BP Agency: Mindshare China Market: China Sector: Tyres, fuel, accessories, services Media channels: Mobile & apps Budget: 500k - 1 million

Executive summary

Auto lubricant oil brand Castrol needed to find an innovative way to connect to its target audience, increase sales of its newly released product series, Castrol MAGNATEC, and drive its brand image of non-stop protection as China came out of the COVI