Campaign details
Brand: Castrol Brand owner: BP Agency: Mindshare China Market: China Sector: Tyres, fuel, accessories, services Media channels: Mobile & apps Budget: 500k - 1 million
Executive summary
Auto lubricant oil brand Castrol needed to find an innovative way to connect to its target audience, increase sales of its newly released product series, Castrol MAGNATEC, and drive its brand image of non-stop protection as China came out of the COVI
