Harley-Davidson Canada: Common Ground

Harley-Davidson, the motorbike brand, used a documentary series to connect with young people in Canada and increase sales.

Campaign details

Brand: Harley-Davidson Canada Brand owner: Harley-Davidson Canada Lead agency: Zulu Alpha Kilo, Initiative Country: Canada Industries: Motorcycles, bikes Media channels: Content marketing, Direct marketing, Livestreaming, Online video, Outdoor, out-of-home, Public relations, Social media, Websites & microsites 1 - 3 million