Head and Shoulders: 100 Pronunciations, 1 Solution

Phong Le, Thoa Kim Tran, Jessica Ruth Biscocho, Dibendu Moulick

Head & Shoulders, a haircare brand, used the different pronunciations of the brand name in Vietnam to increase brand awareness.

Campaign details

Brand: Head and Shoulders Brand owner: Procter and Gamble Lead agency: MediaCom Contributing agency: Dentsu Redder Market: Vietnam Sector: Hair care Media channels: Content marketing, Gaming & in-game advertising, Online display, Public relations, Word of mouth, influencers Up to 500k

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