Campaign details
Brand: Pond's ClayBrand owner: Unilever IndonesiaLead agency: Mindshare Indonesia, AdColonyCountry: IndonesiaIndustries: Skin care, sun protectionMedia channels: Mobile & apps, Online video, Programmatic display, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
Identifying the benefits of using clay and a foaming facial wash as part of a good skincare routine gave Pond's the opportunity to innovate and launch Pond's Mineral Clay Facial Foam, a formula that converts mineral clay to foam, which was truly innovative and revolutionising in the market.
Pond's wanted...