Campaign details
Brand: StingBrand owner: Suntory PepsiCo Vietnam BeverageLead agency: Mindshare VietnamContributing agency: GarenaMarket: VietnamSector: Energy drinksMedia channels: Gaming & in-game advertising, Merchandise & free gifts, Packaging & design, Social media, Sponsorship - mediaBudget: 500k - 1 million
Executive summary
Idolising heroes with superpowers is popular among all age groups and genders.
Gen Z dreams about transcending into the virtual world and embodying the adventurous life of these characters through gaming and eSports.
Energy drink brand Sting, traditionally associated with adventures, had a new territory...