Uber: Uber Legends

Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love.

Campaign details

Brand: UberBrand owner: UberAgency: FP7 McCann DubaiCountry: Jordan, United Arab EmiratesIndustries: Rail, coach, boat & car rentalMedia channels: Competitions & contests, Content marketing, Email marketing, Events & experiential, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Social media, Websites & microsites Up to 500k