Campaign details
Brand: Capitol Records UK Brand owner: Capitol Records UK Agencies: Facebook Creative Shop, Aug It Market: United Kingdom Industries: Music & theatre Media channels: Social media, Virtual & augmented reality Budget: Confidential
Capitol Records UK: Liam Payne becomes a Pinball Wizard
Capitol Records UK the music label used an augmented reality pinball game as an innovative way to launch Liam Payne's new single Stack it Up in the UK.
