Capitol Records UK: Liam Payne becomes a Pinball Wizard

Capitol Records UK the music label used an augmented reality pinball game as an innovative way to launch Liam Payne's new single Stack it Up in the UK.

Campaign details

Brand: Capitol Records UK Brand owner: Capitol Records UK Agencies: Facebook Creative Shop, Aug It Market: United Kingdom Industries: Music & theatre Media channels: Social media, Virtual & augmented reality Budget: Confidential

Executive summary