Campaign details
Brand: DB ExportBrand owner: DB BreweriesLead agency: Colenso BBDOContributing agencies: Dentsu Aegis Network, Drum Agency, The Sweet Shop, The EditorsMarket: New ZealandIndustries: Beer & ciderMedia channels: Events & experiential, Integrated, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Radio & audio, Sales promotion, Social media, TelevisionBudget: Up to 500k
Executive summary
Low-carb beers all offer a distinct functional benefit. Yep, you guessed it – lower carbs. But while other beer brands were making a song and dance about how few carbs...