Campaign details

Brand: Google
Brand owner: Alphabet
Lead agency: MullenLowe US
Country: North America
Industries: Information technology
Media channels: Direct marketing, Voice, chatbots
Budget: 3 - 5 million

Executive summary

Chief technology officers of big companies are pretty smart, like MIT-smart, but our research showed that when it comes to the cloud there was a lot that CTOs didn’t know and were afraid to ask for fear of looking dumb. They were unaware of the service they were missing from a challenger in the marketplace, Google Cloud. If only there was someone CTOs could talk to…

So, we built the Google Cloud-powered voice assistant with the smarts to answer questions about well, itself. We developed it using Google’s advanced AI, machine learning and speech recognition tools then launched it on Google Home, demonstrating the power of Google Cloud by leveraging the power of Google Cloud.