Campaign details
Brand: Hasbro GamingBrand owner: HasbroLead agency: OMDContributing agencies: CiaopeopleCountry: ItalyIndustries: Toys, gamesMedia channels: Online video, Programmatic display, Social mediaBudget: Up to 500k
Executive summary
In a world where big data is the new gold, sometimes even a small powerful insight can make the difference. We focused on an aspect of the relationship between children and parents to create a viral video that touched the hearts of 20 million Italians and reignited the pleasure of spending quality time with children through gaming – whilst...