Laser or L'Oréal

Chamari Kariyakaranage, David Phillips, Adrian Mills

This case study describes how beauty brand L'Oréal conducted a very public content-led experiment to launch its Revitalift Laser X3 product in Australia.

Campaign details

Brand: L'Oréal Paris Revitalift Laser X3 Brand Owner: L'Oréal Paris Lead Agency: McCann Melbourne Country: Australia Industries: Skin care, sun protection Media Channels: Content marketing, Online video, Product sampling, Social media,Television Up to 500k

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