NaRaYa: NaRaYa 30th Anniversary

NaRaYa launched a campaign focused on 'taking pride in quality' to promote brand awareness and increase sales of NaRaYa bags in Thailand.

Campaign details

Brand: NaRaYa Brand owner: Narai Intertrade Agency: Dentsu One (Bangkok) Market: Thailand Industries: Personal accessories Media channels: Online video, Social media Budget: Up to 500k

Executive summary

NaRaYa has been making designer handbags and tote bags for 30 years. Its philosophy is centred on the principle that a handbag is not merely an accessory but a ‘Bag of Life’, something beautiful, well made, durable and, importantly, affordable. It ev