Orange: The Hammam Fighter

Telco Orange developed a campaign based on retro gaming to raise awareness and take-up of its 4G network by Tunisian youth.

Campaign details

Brand: Orange Brand owner: Orange Lead agency: FP7/TUN Contributing agencies: UM MENA, Banni Banni, Atelier216 Country: Tunisia Industries: Telephone & internet services Media channels: Games & competitions, Mobile & apps, Online video, Public relations, Social media Up to 500k