Volkswagen: Drive Bigger

Auto brand Volkswagen implemented an integrated campaign in the US to acknowledge its past faults, rekindle the spirit of the brand and highlight its pledge to achieve carbon neutrality by 2050.

Campaign details

Brand: Volkswagen Brand owner: Volkswagen Agencies: PHD Media, Johannes Leonardo Market: United States Industries: Automakes & marques Media channels:Cinema, Integrated, Mobile & apps, Newspapers, Online display, Online video, Radio &am 10 - 20 million

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