Customer experience and drawing insights from big data are the two most important elements of digital transformation, according to WARC's global survey of marketing executives.
In the latest edition of the Marketer's Toolkit, over half (53%) of marketers said customer experience will be the most important element of digital transformation in 2022. Drawing insights from big data (45%) and e-commerce/new routes to market (39%) follow in second and third.
All three of these have grown in importance since the Toolkit 2020's end of 2019 survey. However, big data and e-commerce/new routes to market have seen a drop in...