Staffing levels sink to new low as recession looms

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

The impact of the novel coronavirus (COVID-19) outbreak sees the global staffing level at its lowest ever index value according to data from WARC's latest Global Marketing Index (GMI).

Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value of 50.0 indicates no change, below 50.0 indicates decline and above 50.0 indicates growth.