Are subscription services really the holy grail of e-commerce?

Danny Silverman

With e-commerce penetration booming in the COVID-19 era, how can brands boost customer retention on online platforms such as Amazon?

Brand loyalty
Subscription models
E-commerce & mobile retail
Customer relationship management

Customer retention

This article is part of a series of articles from the WARC Guide to customer retention. Read more.

Ask most brands about their retention and growth strategy and Direct to Consumer (DTC) is often in the first sentence, with the subscription box serving as the holy grail for brands.

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