Uber. Equifax. Facebook. Target. Yahoo.
Each of these big-name companies has fallen victim to a data-related scandal – be it a hack or accusations of misusing information – in recent years.
Although other enterprises may want to play down these examples as isolated incidents, Rolfe Swinton believes the digital ecosystem is facing a much wider, and deeper, crisis that could have lasting repercussions for marketers if it is not resolved.
“I would argue that, potentially, we are facing our own version of a subprime mortgage crisis,” Swinton, the director/data assets...