Challenges and opportunities: How brands can succeed in rural India

Amit Bhandare lists the challenges of rural marketing in India and what brands can do to acquire a regional reach and relationship.

This article is part of a Spotlight series on rural marketing in India. Read more

Rural marketing in India has always been a formidable challenge for most brands on two key counts: the sheer magnitude of the rural populace (0.93 billion comprising 69% of India’s total population) and the extreme regional diversity that renders any

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