Female-centric advertising: How to always get it right

Dentsu Impact’s Disha Bhattacharya introduces the Female Ad Impact Index to help brands create more inclusive, less biased communication that will further feminism.

This article is part of a Spotlight series on diversity and inclusion in Indian advertising. Read more

In a world where women drive up to 80% of all consumer purchasing, gone are the days when brands would wave the sanctimonious “femvertising” flag purely on occasions like Women’s or Mother’s Day.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands