Effective packaging
This article is part of a series of articles from the WARC Guide to effective packaging. Read more.
We all know that marketing budgets are being cut further, yet brand touchpoints continue to increase, each fighting for consumers’ lessening attention spans. For brands, investing in creative continuity through design has never been more important, or more cost effective. In fact, it’s already been proven that presenting a brand consistently across all platforms can increase revenue by up to 23% (Forbes).
The value of impactful design assets for packaging such as colour, shape and form, has long...