Getting to know urban Thailand’s new post-pandemic personas

The economic impact of the pandemic will be heavy, but the Thais are resilient people, adept to change in creative ways, with opportunities for brands to thrive.

This article is part of a Spotlight series on how brands can connect better with Thai consumers as the domestic market becomes the main market in times of COVID-19. Read more

The year 2020 has been far from a smooth ride. As most looked forward to the start of a new decade, already .

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