Harnessing intentional attention

Magazine media can help brands to harness focused media consumption moments.

How the pandemic forced an unprecedented shift in mindsets and behaviours

On 23 March 2020, with COVID-19 infection rates rising and threatening to overwhelm the NHS, the UK went into national lockdown. Suddenly nearly half the workforce (47%)1 was working from home, and all children apart from those of key workers were to be home-schooled.