Marketing in the gaming ecosystem
This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more.
Research from Harvard Business School and Bain & Company has found that increasing customer retention rates by 5% increases profits by 25% to 95%. As a result, many businesses make big investments in their customer loyalty programmes, but it’s no secret that traditional programmes risk losing their relevance as audiences get younger and the marketplace becomes more saturated.