Marketing in the COVID-19 recession
This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.
This is not a paper about whetheryou should advertise in a crisis. There are many good reasons and evidence to say that you should if you can. The increased share of voice that a brand can achieve during a recession pays dividends as it comes out of it. Rather, this is a paper about you advertise in a recession – and, specifically, a health-induced recession caused by disease.