There’s plenty of advice of advice available about video best practice – but much of that is geared towards B2C activity and isn’t necessarily relevant for the typical B2B business. The thought processes, time lines and expense involved tend to be poles apart.
Popping into a shop to pick up a packet of crisps doesn’t require much mental effort or deep pockets – and your choice might well be influenced by an ad you’ve seen recently. But if you’re involved in a decision about which technology your business is going to invest in?
“If I want to make a recommendation...