India’s e-commerce surge: Fulfilling consumer needs with human experiences

Oindrila Roy of Essence says brands should not lose sight of the human connection as e-commerce features and functionalities continue to open up more opportunities for marketers.

This article is part of a Spotlight series on on what e-commerce 2.0 means for brands in India.  Read more

The onset of the COVID-19 pandemic brought about multiple consumer behavioural changes, foremost of which was the rapid adoption of e-commerce.