This article is part of a Spotlight series on on what e-commerce 2.0 means for brands in India. Read more
The onset of the COVID-19 pandemic brought about multiple consumer behavioural changes, foremost of which was the rapid adoption of e-commerce.
In India, from April-May 2020, a consumer report found that there was already an increase of 11% in first-time online shoppers, 16% in new category online shoppers and 30% in online shoppers with larger purchases in existing categories.
The country’s e-commerce market is estimated to grow at a 30% compound annual growth rate over the...