This article is part of a Spotlight series on how brands in Southeast Asia can develop effective marketing partnerships for growth. Read more
Partnerships through the pandemic
Like in many other parts of the world, consumers in Thailand are concerned about exposure to COVID-19. Unlike other places however,. They just want to be able to go about their day, get their groceries, exercise, work and keep in touch with friends and family – all while staying safe. In other words, they “just want to be alright” and do what they normally do.