When marketers talk about “search”, the instinct is to think of the behemoth that is Google. But search has evolved beyond just “Googling” something to encompass a broad swathe of tools, platforms and technologies. A successful search strategy in 2020 means understanding and building an approach for a holistic view of user search behaviour and intention.
The explosive growth of smartphone usage, with an estimated 3.5 billion usersin 2020, has carried with it a deep penetration of search behaviours into a range of different activities. A single user searching for a product, service, or information, may refer to...