The role of first-party customer data in helping brands to thrive in the post-cookie era

Guidance for how brands can collect and manage customer data.

The future of identity

This article is part of a series of articles from the WARC Guide to the future of identity. Read more.

Developing a first-party data strategy

When the industry refers to first-party data, it’s usually always referenced in a digital context – for example, data from users who’ve visited a brand’s website, or an email address within a brand’s CRM.

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