Updating Maslow’s “hierarchy of needs” for the lockdown age

Abraham Maslow’s “hierarchy of needs” is a psychological model that seeks to understand behavioral motivations, and can be modified to help marketers understand shopping habits under lockdown.

As the Coronavirus pandemic has disrupted the global economy, it has put one slice of the market into “over-drive,” claims Sarah Hofstetter, the president of Profitero.

The changes in e-commerce, she told an Interactive Advertising Bureau (IAB) webinar, have been “absolutely extraordinary,” as a number of online services have experienced triple-digit growth since social distancing became a way of living and shopping