Brands and the creator economy
This article is part of a series of articles from the WARC Guide to brands and the creator economy. Read more.
With the rise of massively popular social media platforms like Facebook, Instagram, and now TikTok, the face of marketing looks nothing like it did a mere decade ago. Over the past five years, the evolution of advertising has escalated even more rapidly. Today, it’s almost unheard of for a company to rely on traditional advertising methods alone, and for good reason. Modern consumers expect something different from marketing tactics than they used...