Emirates India: Guess where, fly there
Toru Jhaveri
Campaign details
Brand owner: Shilpa Talreja (Advertising Manager)Agency: DDB Mudra Group, IndiaBrand: Emirates (India)Country: IndiaChannels used: Direct marketing, Email marketing, Internet - display, Internet - general, Newspapers, Outdoor, out-of-home, Public relations, Television - direct responseMedia budget: 1 - 3 million
Executive summary
In 2010, the Indian aviation market was becoming increasingly competitive. Indian flyers regarded Emirates as a quality international airline, but associated it with flights to the Middle East. This meant that when it came to lucrative long-haul flights, other...