Campaign details
Brand: Samsung IndiaBrand owner: Samsung IndiaAgency: Cheil IndiaMarket: IndiaIndustries: Mobile devicesMedia channels: Events & experiential, Mobile & apps, Online video, Public relations, Social media, Websites & micrositesBudget: 1 - 3 million
Executive summary
Samsung India has a long-standing history of creating social innovations that defy barriers to progress – whether it's bridging geographical exclusion, overcoming educational disability or addressing gender divides.
In 2019, it wanted to bring about technological inclusion to a community of over 500,000 people who can't physically experience any form of audio-visual communication:...