Campaign details
Brand: Emirates NBDBrand owner: Emirates NBDAgency: FP7 McCann DubaiMarket: United Arab EmiratesIndustries: BanksMedia channels: Merchandise & free gifts, Online display, Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Banks are disliked by millennials so how could we get an uninterested audience to use banking group Emirates NBD's savings products? With millennials living their lives for Instagram, the truth is people don't see what you save – they see what you spend.
Emirates NBD's savings products were innovatively crafted to appeal to...