Campaign details
Brand: INFINITIBrand owner: INFINITI Middle EastLead agency: TBWA\RAADContributing agency: OMDCountry: Middle East and North AfricaIndustries: Luxury AutomotiveMedia channels: Competitions & contests, Content marketing, Livestreaming, Mobile & apps, Online display, Social media, Sponsorship - media, Sponsorship - sportsBudget: Up to 500k
Executive summary
Ramadan, coupled with the FIFA World Cup, saw the cost of media soar in May, June and July. It made cutting through the noise a challenge for every brand, as the big players in every industry upped the ante – and...