Campaign details
Brand: Libero PeaudouceBrand Owner: SancellaLead Agency: Mindshare TunisiaContributing Agencies: BOXCountry: TunisiaIndustries: Baby careMedia Channels: Newspapers, Online display, Online video, Outdoor, out-of-home, Radio, Television, Websites & micrositesBudget: Up to 500k
Executive summary
Libero Peaudouce, the co-leading nappy brand was aiming to create a strong tie between its products and customers in a competitive Tunisian market, with a campaign aimed at giving back to its main customers: mothers.
To create a bond of trust, Libero Peaudouce saw an opportunity to be seized in Mother's Day,...