Campaign details
Brand: OMO SensitiveBrand owner: UnileverLead agency: FP7 McCann DubaiContributing agency: Magna DubaiMarket: Saudi Arabia, United Arab EmiratesIndustries: Laundry productsMedia channels: Merchandise & free gifts, Online display, Online video, Point-of-purchase, in-store, Product sampling, Search marketing, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
In a growing category, driven by the 'sensitive skin' segment, we needed to attract mum shoppers to buy laundry detergent brand OMO Sensitive.
We focused on an untapped segment and the untapped truth that parents rarely think...