Campaign details
Brand: STC TubyBrand owner: Saudi Telecom CompanyAgency: Wunderman Thompson KSAMarket: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Events & experiential, Online display, Online video, Radio & audio, TelevisionBudget: 500k - 1 million
Executive summary
Tuby, from telco provider stc, is the first Saudi-specific child-safety app to block inappropriate content. But how could we show parents the evolving nature of online threats and increase app usage? By showing them what they don't see. First, a shocking film exposed parents to kids performing dangerous viral challenges. Second,...